Features, and the data behind them
Datazonia is a read-only measurement and planning platform for consumer brands selling on Amazon in Europe as vendors or sellers. It connects to your own Amazon accounts through the official Amazon APIs, the Selling Partner API and the Amazon Ads API, with your Login with Amazon authorisation, and turns your retail, content and advertising reporting into one 360° scorecard with a plan attached. Nothing is written back to Amazon: Datazonia never creates or changes a listing, a price, an order, a shipment or a campaign.
Media: three lenses on your advertising
Demand building
How much new demand your Sponsored Ads and Amazon DSP activity creates: new-to-brand reach and sales, audience overlap and frequency, read from your advertising reporting and aggregated Amazon Marketing Cloud outputs.
Demand capture
How well paid search captures the demand that exists: spend, sales and conversion per keyword cluster, the overlap between paid and organic placement on your own terms, and the spend that lands on products that cannot convert.
Incrementality
Which part of your advertised sales would have happened anyway: incremental lift, 90-day cohort value and acquisition cost against lifetime value, delivered as aggregated clean-room views.
Content: three lenses on your product pages
Visibility
Whether shoppers find you: click share and conversion share on the search terms that matter to your category, from your Brand Analytics reports, and the search-term coverage of each product page.
Conversion
Whether the page converts the visit: sessions, conversion rate and sales per ASIN from your sales and traffic reporting.
Brand perception
Whether shoppers come back and whether they buy the brand or just the product: repeat-purchase behaviour and market-basket patterns from your Brand Analytics reports, and new-to-brand share from your advertising.
Retail: three lenses on availability and price
Price & promotion
Your list prices, Buy Box price and competitive price position per ASIN tracked daily, and the performance of your promotions, read for price health and promotion efficiency.
Buy Box & stock
Buy Box ownership and out-of-stock events per ASIN, read beside live advertising spend so that money is not spent on a product that cannot be bought.
Inventory
Inventory levels, days of coverage and order volume trends, read for inventory coverage and the sales lost to stock-outs.
Planning: from the scorecard to a plan
Every lens opens with a score, the reason and the action. The nine scores roll up into one 360° verdict, tracked quarter over quarter against your account's own starting point. The audit ends in a 12-month measurement roadmap with quarterly reviews, so budgets move from legacy metrics to incremental impact. A Datazonia data analyst reads the account with you; see Pricing.
The data Datazonia reads with your authorisation
Each line below is read for the authorising brand only, through the official Amazon APIs, and feeds the lenses above. Datazonia requests no customer personal data and holds none.
- Catalogue and listings
- Titles, bullet points, images, A+ presence and variations per ASIN, read to score content quality.
- Selling Partner API, Product Listing role
- Pricing and Buy Box
- List price, Buy Box price and ownership, competitive price position per ASIN, tracked daily.
- Selling Partner API, Pricing role
- Inventory and orders
- Inventory levels, days of coverage, out-of-stock events and order volume trends.
- Selling Partner API, Inventory and Order Management role
- Sales and finance
- Settlement and financial event reports, read for net revenue, fees and refunds per period and reconciled with sales.
- Selling Partner API, Finance & Accounting role
- Brand Analytics reports
- Search Terms, Search Query Performance, Market Basket, Repeat Purchase, Sales and Traffic and promotion performance reports, read for your own click share, conversion share and shopper behaviour.
- Selling Partner API, Brand Analytics role
- Account and marketplaces
- Marketplace participation and account type (seller or vendor), read to scope the scorecard per marketplace.
- Selling Partner API, Selling Partner Insights role
- Advertising
- Sponsored Ads and Amazon DSP reporting and aggregated Amazon Marketing Cloud outputs, under a separate authorisation.
- Amazon Ads API
Read-only, and yours only. Datazonia performs reporting only. Each brand sees its own data and nothing else: data is never aggregated across brands, never shared with any third party for its own use, and Datazonia publishes no insight about Amazon's business. Data is retained no longer than 18 months and deleted when you end the authorisation. The authorisation is granted through Login with Amazon, is revocable at any time and is renewed at least every 365 days. Full details in the Privacy Policy.
Selling Partner API roles used by the Datazonia application: Pricing, Finance & Accounting, Inventory and Order Management, Brand Analytics, Selling Partner Insights and Product Listing. Questions about the integration: developer@datazonia.com.