Execution is a commodity. Measurement is the edge.
Datazonia is a measurement and planning platform for brands on Amazon. We break the Content, Retail and Media silos apart, score each one, and measure how well they actually work together. All in one place: Amazon Marketing Cloud, Amazon DSP and Sponsored Ads reporting together with content and retail reporting, read against independent market signals and resolved into one 360° scorecard. We measure your Amazon business.
Datazonia is for you if any of this sounds familiar.
"We can't turn data into business impact."
Your reporting picks up new KPIs, and planning becomes data-driven instead of opinion-driven.
"We can't read the business as a whole."
Content, Retail and Media sit in one shared view, so you can trace any issue to its true origin.
"We can't grade our own execution layer."
Hold agencies and AI workflows to account. When execution is a commodity, measurement is your edge.
Nine lenses. One scorecard. One plan.
Datazonia reads your Amazon business the way an operator thinks about it: three silos, each measured through three lenses, rolled up into a single 360° verdict with a quarterly plan attached. Not another dashboard: a scored diagnosis of where growth is leaking and where the next euro should go.
Verdict first, always
Every module opens with the verdict: a score, the reason, and the action. The evidence, benchmarks and drill-downs sit behind it. Your Monday meeting starts at the conclusion instead of the export.
Multi-touch attribution, clean-room grade
Attribution and incrementality built on pseudonymized Amazon Marketing Cloud outputs: new-to-brand lift, 90-day cohort value and acquisition cost against lifetime value by DSP inventory, processed inside Amazon's privacy-safe clean room and delivered as aggregated, decision-ready views.
The shelf, measured independently
Share of search, share of shelf and content visibility are measured from the marketplace itself, independent of any account data, so your API reporting is always read against what shoppers actually see.
From analytics to planning
The audit ends in a plan: a 12-month measurement roadmap with quarterly reviews that shifts budgets from legacy metrics to incremental impact, so learnings flow back into business as usual.
From analytics to action to a plan.
Four steps, one operating rhythm. Onboarding is a single consent screen: you authorize read-only access through Login with Amazon (OAuth), revocable at any time and renewed at least every 365 days. No passwords, no seats in your console, no agency handover.
Measure each pillar
Score Content, Retail and Media on their own, from your reporting through the official Amazon APIs and from independent market signals.
Grade the alignment
How well those pillars actually work together. Nobody else measures this.
Build a 12-month roadmap
Concrete data use-cases, prioritised to grow your account. Media planning informed by content and retail signals.
Report every quarter
Pivot fast, or fold the wins into business-as-usual.
We move you off legacy metrics and onto incremental ones: the spend that actually moved the needle. That is how you cut wasted ad spend and stop paying for demand you already had.
Talk to Datazonia.
Engagements are scoped per brand portfolio and priced on request.
Founder, direct
stanislas.rieder@datazonia.comProduct questions, partnerships, privacy and data-protection matters. Telephone: +352 691 641 844.
Developers & integrations
developer@datazonia.comAPI access, platform integrations and technical questions about the Datazonia platform.
Corporate identifiers and the registered office of Datazonia S.A. are published in the Legal notice.